INSTRUCTIONAL TECHNIQUES IN TEACHING WRITTEN BUSINESS COMMUNICATION

Following the increasingly stringent requirements for specialist proficiency, there emerged a need to define the content of training and instructional techniques designed to develop future experts' competences. Since the language of business functions as one of the components of a business strategy, written business communication assumes ever greater importance in the framework of foreign language teaching. To achieve the stated goal, the paper identifies the key competences required to develop writing skills, and selects language and speech material consistent with the professional orientation of students in order to develop learning tools to be applied in teaching written business communication. The study revealed that mastering written foreign language business communication involves fostering the skills of adequate punctuation and style; the ability to determine the communicative intent and purpose when creating a written message; the ability to collect and analyze information; the ability to make a plan of written statements; the ability to build coherent speech, perform mental operations, and reflect at the phase of self-control. Thus, it is about a complex of communicative competences including linguistic, discursive, methodical, sociolinguistic, intercultural, strategic and subject-specific competences. The declared tasks were addressed by developing a set of exercises incorporating linguistic, semi-communicative and communicative exercises. The follow-up survey and testing at the final stage of training proved the effectiveness of the proposed methodology. As a result, the study analyzed the pragmatic and speech components involved in the process of teaching business professional communication.