LANGUAGE CREATIVITY DEVELOPMENT AMONG BACHELORS OF FOREIGN LANGUAGES FACULTY

The global world demands new ways and approaches to self-presentation and product promotion. One of the more successful competitive qualities of a modern professional person is their creativity. The article provided a survey of development techniques for enhancing linguistic creativity in the process of English language teaching. The research was aimed at the description and analysis of the existing techniques for the development of linguistic creativity in the field of English language proficiency and in the work on "emancipation" of the creative potential of Bachelor degree students. The research materials were textbooks of the English Language for linguistics students. The focus groups were two academic groups of Bachelor degree students from Surgut State Pedagogical University. The research method was performed using the students' results and reactions (questionnaires) statistical data analysis and its interpretation; the cognitive study, to identify the most effective strategies to develop language creativity. To generalise, classify and interpret the results observed, the descriptive method was used. Among the general scientific methods that were used, the methods of observation of the university lectures aimed at linguistic creativity development and comparison of the language creativity development exercises presented in the textbooks. As a result, the most effective techniques of the language creativity development were revealed. Moreover, the study showed the importance of further investigation in order to explain how these technologies influence the development of cognitive capability.