Methodology for Determining the Prospective Needs of Companies and Society for High-Tech Products

The paper presents a methodology for determining the future needs of the company, which is aimed at obtaining a reasonable method for identifying and forecasting the needs of society for high-tech products, as well as determining the potential market share that a manufacturer can take. An algorithm of the market’s prospective needs for high-tech products, an assessment of the manufacturer’s prospects for obtaining any percentage of this market are reviewed and analyzed. Also, the paper considers those risks associated with the introduction of new high-tech products on the market and the way to maintain the competitiveness of new products. © Springer Nature Switzerland AG 2020.