Discourse in lexicography is determined by the fact that the main objective is the formation of discourse in a particular subject area. In particular, this may refer to the conscious formation of discourse by lexical means, as well as the structuring of the quality filling of the social picture. The relevance of the study is determined by the social orientation of the analysed forms of concepts in linguistics and the formation on their basis of the qualitative content of social constructs. The novelty of the study is determined by the fact that the discourse is being considered not only in the context of the formation of a separate lexical system. The authors consider the historical features of the formation of the social lexical system. On the example of the lexical concept "bread" determines the direction of reflection of the mental picture in the general formative discourse. Each of the participants in the cultural exchange, as the authors illustrate, can form their own understanding of the cultural concept. The article reveals the form of application of the linguistic concept and the formation of its limited use. The practical significance of the study is determined by the requirements for the formalization of linguistic concepts in the formation of a modern lexical picture of the world and the globalization of the requirements for the development of language. The globalization of the linguistic picture of the world contributes to the penetration of foreign-language concepts and the formation of a concept based on linguistic universes. © 2020 Transilvanian Association for the Literarure and Culture of Romanian People (ASTRA). All rights reserved.