Relevance of the research results from the necessity to maintain ethno-cultural diversity in response to globalization processes. The world today encounters reduction in cultural diversity, unification of cultural standards, and destruction of historically formed mechanisms of intergenerational continuity and ethnical communicative space, which leads to ethno-cultural identification crisis. The purpose of this article is to reveal characteristics of educational management of students' ethno-cultural identification. The leading approach of the research is personal and activity centered approach, which allows for studying ethno-cultural identification as awareness of belonging to an ethnos based on cultural specifics, language and person's life-sustaining activity in multicultural community. The research involved 200 professors, and 400 students; they took part in developing criteria of ethno-cultural identification (ethnic self-identity, knowledge of national traditions and language, and ethnic tolerance). The research highlights include revealing of functions of a nationalregional component of education (cultural, humanistic, humanitarian, reflexive, and developmental) and reserves of ethno-pedagogical traditions in the process of students' ethno-cultural identification. Significance of the obtained results is that these functions of the national-regional component cover the content and process of education; they make it possible to select and structure the learning material aimed at formation of worldview attitudes involving constructive cooperation with different culture and values bearers. The reserves of ethno-pedagogical traditions that have been shown offer orientation for educational managers towards training of multicultural tolerance, and students' readiness for an intercultural dialogue. The article provides characteristics of winter pastimes of peoples of the North as an efficient mean of construction of an ethno-cultural universe model and expansion of each individual's social and ethic experience; maintenance of an efficient socialization; development of reflexive processes which form ethnic self-identity and Self-integrity. The reserves of winter pastimes of peoples of the North that have been shown make it possible to include them into PE lessons and students' dorm Olympics (Spartakiads). © 2017 Serials Publications.