Representative characteristics of genderstereotypes in modern advertising

Currently topical issue of transformation of the social position of women in the new socio-cultural realities, combining work and household work, child-rearing and promotion, partnerships in family and marriage, etc. the Entire list of these problems is reflected in the information submitted by mass communications. Today, women constitute the main group of the solvent and competitive buyers in the market today. In this regard, modern is focused on a new group of consumer demand, which are formed by women and for women. Values and perceptions about the role of women and men in society are reflected in the information flows broadcast by the media. The way the media portrayed social roles of men and women has a great influence on the social status of women.