Personnel development as a factor in increasing the capitalization of goodwill of an enterprise

This article is concerned with the development of the theoretical and methodological foundations of the "goodwill" scientific category, which is formed and created in the course of functioning and development of the enterprises. The practical side of the issue, associated with the sources of formation of the goodwill, one of which is a set of knowledge, skills and expertise of the personnel of the enterprise, is also presented in this article. Based on the materials outlined in this article, the authors can summarize that: • goodwill is a product of intellectual activity or an actual appraisal product of the functioning of the human capital, acquired by the creative work of the personnel (other involved people, including stakeholders and owners/shareholders); • formation of the goodwill occurs under the influence of a number of factors, including knowledge, skills and expertise of the personnel (the said knowledge, skills and expertise can also be considered as the professional competence of the personnel) which are one of the most important sources of human capital and one of the main products of cognitive human activity; • accordingly, the efficiency of the labor activity of the employees largely determines the success of the enterprise in terms of creation of the goodwill. In other words, the qualitative characteristics of the enterprise's personnel largely determine the value of its goodwill (both as an asset and as a product of intellectual activity); • the main aspects and features of formation of the goodwill by the example of activity of the retailers are considered in this article; the conclusions obtained are of practical importance and can be used in the managerial activities of managers and supervisors of the trade network structures. © 2017.