The role of substituents on resonance assisted hydrogen bonding (RAHB) vs. intermolecular hydrogen bonding is highlighted in known arylhydrazones of active methylene compounds (AHAMCs) and in their new representatives-(E/Z)-2-(2-(para-substitutedphenyl)hydrazineylidene)-N,N-diethyl-3-oxobutanamides (-C2H5,-H,-COOH,-CN). The strength of the H-bond depends on the attached functional groups to both the active methylene fragment and the aromatic moiety of the AHAMC. For instance, attachment of the strong electron donor group-N(C2H5)2 (σp =-0.72) to the active methylene fragment of AHAMC allows to isolate this class of compounds without RAHB but with strong intermolecular H-bonds, which are the first examples reported herein. © 2020 The Royal Society of Chemistry.