Media language under conditions of media convergence: Linguistic and extra-linguistic periods of its development

The issue of systematization of the media language experience, accumulated by various media companies in the media development in terms of media convergence, is becoming ever more relevant nowadays. The authors show the research to the period of the history of 20 years of the development process of media language in terms of media convergence. The comprehensive changes in media language are considered. They occur at various levels of the media institutions: at the media language level as a sphere of creative activity, at the level of media language as a profession (journalism), at the level of media language as a media system, at the level of media language as a moral and ethical institution of the society, and at the level of media language as a sphere of business. 2 periods of transformation of media language under condition of media convergence are described: I Period (from the mid-second half of the 1990s to the 2010s); II Period (from the 2013 to this day). In the article the linguistic and extra-linguistic changes of media language that took place at the different stages of the development of media convergence are identified and analyzed. © 2019, Slovenska Vzdelavacia Obstaravacia. All rights reserved.