Problems of identificative matrices transformation of modern multicultural persons in the variative discourse of electronic informative society identity

The relevance of the proposed research topic is that the 21st century can be called the century of the explosion of identities. National identity is seen as self-determination of individuals and groups in local community coordinates, contrary to the logic of globalisation, with its model of the world citizenship and transnational identity, played and produced in a globalised world that is projected on the sphere of international interpersonal relationships inside the society, affecting, thus, social mega-, macro- and micro levels. Thus, it is necessary to analyse and evaluate national identity in the sociological discourse. Comparison and identification of explanatory, analytical and predictive capacities of research formed the theoretical and methodological approaches to national identity in the context of globalisation processes, which characterised the isolation, distancing from other national and ethnic groups, the search for a national collective "I" and the inclusion of the identity of the resource as a "prize" in the competition for a position in a globalised world. The complexity of the national identification process is caused by the multi-dimensional criteria of identity and its impact upon political, social, cultural and symbolic capital. This research highlights the need to study the implications of information exchange and the negative aspects of the formation of personal identity. © 2017 Universiti Putra Malaysia Press.