Effective suggestive psychotechniques in the political media discourse

The article analyzes some effective suggestive psychotechniques in the political media discourse. The analysis of material shows active use of suggestive psychotechniques in the contemporary political media discourse. It is established that suggestive psychotechniques play a significant role in the media discourse, promoting formation of ideological behavior models of the mass communication texts consumer. Suggestive psychotechniques in the political media discourse, influencing person’s consciousness, do not create new needs. Their effectiveness is manifested in the decision-making process. Thus, something is always compared presented to consciousness and being beyond its limits. Suggestive process of influence on mentality of the addressee, on his feelings, will and reason connects with decrease in consciousness, analyticity and criticality at perception of the inspired information. Suggestor seeks to enter the addressee into a certain state and to induce to certain actions. The article identifies and describes some effective suggestive psychotechniques in the political media discourse: 1) concreteness and figurativeness of keywords, 2) concreteness and figurativeness of qualities, 3) phonosemantics, 4) full uncertainty and unpredictability, 5) illusion of choice, 6) presupposition. © 2017, Slovenska Vzdelavacia Obstaravacia. All rights reserved.