Ethical Values in the Design Concepts of Victor Papanek and Steve Jobs

The paper analyses ethical values of design concepts of V. Papanek and S. Jobs. Both design concepts represent the concepts that aim to change the human environment inventively and consciously in order to achieve the main aim. The simplicity and the absence of superfluous details are very important characteristics of both design concepts. The basis of consideration for V. Papanek's concept of design was taken from his book. Design for the Real World. and his other works and projects in which he had contributed. In order to reconstruct S. Jobs' understanding of design we use the interviews, his speeches, and his presentations. The values of design are self-sacrifice, the rebellion against injustice (V. Papanek) and genuine knowledge - truth that cannot be understood by everyone (S. Jobs).