The article is devoted to the analysis of the situation in the market of household appliances from the point of view of econometric modeling. In the article all stages of constructing models of this type are considered in detail, aspects of their qualitative characteristics are discussed. Also, in detail we consider how to draw conclusions from numerical simulation results. Much attention is paid to the problems of checking for heteroscedasticity and the normality of the residuals of the model. An important stage of such modeling is the ability to work with dummy variables that can not be included in the model in the usual way. Much attention is paid to the predictive properties of these models. Similar methods can be applied to the markets of other goods. © 2017 CEUR-WS. All rights reserved.