Russian rock music culture discourse specifics and the logocentric model of a synthetic linguistic personality [Especificos del discurso de la cultura de la música rock de rusia y el modelo logocé- trico de una personalidad lingüística sintética]

As a heterogeneous, compositive phenomenon, which is anthropological and social in its nature, rock music represents a discourse space with specific characteristics. Our approach is based on the principle of rock music culture being open towards both short-and long-range scope and discourse, a principle which is inherently tied to the synthetic nature of rock music culture. From a discourse point of view, the ethnolinguistic category of a linguistic personality gains a new interpretation: a synthetic linguistic personality is at the core of a specific discourse space, whose cognitive-pragmatic intentions define its structural composition and deve lopment. Russian rock narrative and a synthetic linguistic personality it produces is a polysubtextual entity (synthetic text), formed through genetic fusion of verbal, musical, articulatory and imagerial components. Together, as a dynamic interaction, is the only way those components constitute a relevant “text” unit of the rock music culture. The main characteristics of the Russian rock music culture discourse (RRMCD) are: dynamism and openness; the ability to instantly react to any changes in socio-political and socio-cultural environment; the ability to constantly engage, adapt and reject “foreign” discourses and discourse unit fragments, etc. RRMCD represents a flexible, changing cognitive discourse system. One can distinguish three stages of its development (three evolution zones): subcultural, countercultural and post-countercultural. Each of those stages is a specific cognitive-discursive rock music discourse subsystem which serves as a platform for the formation, functioning and development of the synthetic linguistic personality system. During the “heroic” stage of Russian rock music a specific logocentric model of a synthetic linguistic personality emerges, it consists of four basic components:-verbal (core component)-musical-articulatory-imagerial The logocentric type of SLP is based on the classic idea of personality, arts and culture. It is established upon the principles of integrity, ideology, hierarchy, sanctification and preservation of traditional values. The synthetic subject within that particular model is perceived as God, who delivers words of truth, verity and hope. Under the logocentric model of a synthetic linguistic personality, a principle of harmony among all of its structural components becomes active. © 2018, Universidad del Zulia. All rights reserved.