The strategic role of mass communication & mass media in the development of modern cultural diplomacy

This paper concerned with the strategic role of mass communication & mass media in the development of modern Cultural Diplomacy. Culture is the manifestation of the highest and best thought of man. It originates in the urge for creating a better society with a view to improving the quality of life. Not all men think mundanely, passing the days in the manner in which they find themselves. The earth has had numerous people who thought and performed deeds to create an ambience that would lift the minds of men and their finer sensibilities. This practice based on the theory that man cannot live by bread alone fosters the growth arts, - painting, literature, music, dance - science, technology including healthy recipes for food. Medical science is an omnipresent culture that unites the pockets of human habitats. If being in peace be the goal of life, the issue of cultural harmony comes in the context of our earthly existence. To quote Mahatma Gandhi, "Happiness is when what you think, what you say, and what you do are in harmony.” 1 Diplomacy is a powerful tool for helping to change the life of peoples' to understand each other's, to take perception of global and countries moving to development. In this paper discusses the role of diplomacy and the one of main parts is about cultural diplomacy, in the system of mass communications and education in the context of “ones provide greater potential in helping to reverse some of the strong negative held views about each other.”, Of course the role of Mass communication system are in a world that seems quick to unravel connections, today, Media as Maker - to make, to create, to build.