Лингвокультурный о6раз Вите6ска и языковые сре,4ства его соз,4ания в туристической интернет-коммуникации

This paper examines the using the Internet as a digital tool for building and promoting unique tourism brand content, the case of Vitebsk city. Modern forms of Internet communication have a great impact on the language and contribute to the emergence of new genres and lexical units, due to which discourse expands. The Internet is representative in texts that combine linguistic specificity, linguistic-cultural features and marketing characteristics. Tourism discourse is relevant for studying, and there are many works examining its specificity. The object of this study is the linguistic-cultural image of Vitebsk, presented in Internet communication, namely in the texts of articles, comments, travel blogs, videos, as well as online services. Descriptive, pragmatic, linguoculturological methods, discourse analysis, and the method of continuous sampling of language means from the texts of marketing communications were applied to complete this study. In the Internet space, tourism discourse features were identified, the built images of Vitebsk were highlighted, tourism video content about the city was studied, and productive language tools that form the linguistic-cultural image of the city and contribute to the most comprehensive and attractive presentation of the city were determined.