ROLE OF INNOVATION AS A COMMUNICATION CHANNEL IN THE DIGITAL ECONOMY; [PAPEL DA INOVAÇÃO COMO CANAL DE COMUNICAÇÃO NA ECONOMIA DIGITAL]

Objective: To explore how innovation serves as a vital communication channel in the digital economy, facilitating the exchange and enhancement of information and ideas across socio-economic sectors. Methods: This study applies a comprehensive analytical approach to examine the relationship between innovation and communication. Methods include an extensive review of literature, case studies, and theoretical works focused on innovation, digital economy, and socio-economic development. Results: Innovations are found to act as critical communication channels that help in conveying complex information and ideas effectively across different sectors. The ability to transform information into innovative knowledge is crucial for competitive advantage and socio-economic progress. Conclusion: The study underscores the importance of understanding innovation not just as technological advancements but as fundamental communication tools in the digital economy. These innovations enable more effective interactions between consumers and producers, leading to sustainable economic growth. © 2024, Centro Universitario Curitiba - UNICURITIBA. All rights reserved.