Digital language has emerged as an important means of communication in the media space. This study aims to explore the concept of digital language and its implications in the media industry. Specifically, the study delves into the question of universal and concrete grammar through the prism of technology. This paper highlights the need to understand the mechanisms of acquiring universal and specific digital skills through Noam Chomsky's theory of Universal Grammar. Additionally, the paper examines the structure of digital grammar and how it differs from traditional linguistic structures. The study concludes with a discussion on the importance of balancing the use of digital and traditional grammar to appeal to diverse audiences.