CONTEXT OF INFODEMIC

As the volumes of information in the world, both produced and absorbed, exceed all measurable limits, the cognitive abilities of modern man have undergone significant changes in terms of perception, accumulation and comprehension of this very information. In accordance with the techno- and psychological dynamics of modern society's development, the form and methods of transmitting large amounts of data have also undergone radical changes, marking a significant lowering of the threshold for entering any layer of informational abyss. The article deals with the phenomenon of «clip thinking» - a certain way of perceiving information as a result of society's intense informatization and digitalization.