THE MAIN CONPONENTSOF MEDIA PLANNING DURING THE PROJECTWITH LIMITED TIMING

This article discusses the process of media planning within the framework of a project with limited deadlines. The author examines various definitions of media planning, waves of an advertising campaign. The author of this article also studies the media as a separate communication channel. As part of the coverage of the media planning process, the concepts of Out of Home (OOH) and digital out of home (DOOH) advertising are explained. The article contains information about digital communication and media planning in this area. In addition, using the example of a specific implemented project, the author gives an understanding of his experience in conducting media planning in modern conditions of implementing events in Russia.