HOW STEPN PROJECT WAS PROMOTED: LEVERAGINGSOCIAL MEDIA, PR, AND MORE

Since the emergence of blockchain technology and the launch of Bitcoin at the time of writing this article, approximately 15 years have passed. During this time, the technology has been utilized in various fields, from payments to food quality certification. One notable application is NFT (Non-Fungible Tokens) [1], which initially emerged in the art world, with projects such as Coloured coins, Rare Pepe [2], CryptoKitties, and Cryptopunks. Additionally, NFTs have been used in games like Spells of Genesis [3] as in-game currency.