NEOlLOGISMS IN THE ENGLISH MASS-MEDIA TEXTS

The English language as any language in the world is developing and changing due to the processes taking place in economic, social, political, cultural and scientific life. These changes occur in many different spheres: grammar, pronunciation and mainly in vocabulary as words are represented as building blocks of the communication process. The words which have recently appeared in any language are called “neologisms”. They mainly represent the evolving nature of the English language.At present the English lexicon are increasing by nearly 800 new words annually. So the scholars find that it is necessary to study and analyze new words.There are two ways in the linguistic researching of neologisms. The first one is to study the neologisms as new words used in everyday speech. The second one is the analysis and description of neologisms in different kinds of texts. We have chosen the second way of the new words studying.Nowadays we find many neologisms in mass media texts. But reading newspapers and magazines people often don't know the meaning of some words because they are formed by means of untraditional methods and untraditional models. In our paper we decided to examine mass media neologisms which are formed untraditionally.The object of the study is neologisms and their formation in modern English.The subject of the study is the structural and semantic peculiarities of neologisms used in modern English mass media texts. The objective of the paper is the description of the structure and the meaning neologisms using the fragments from the mass-media texts.In the article we must define the term “neologism”, to analyze the functions of еру new words in English, to give some classification of neologisms, to show the principles of the new words' formation in mass media texts.We used the following methods of researching: linguistic analysis, descriptive method, analysis of word components.