The article proposes innovative approaches to the organization of enterprise management, taking into account the requirements of the global market and the characteristics of the economy of the 6th technological structure. Deficiencies inherent in management approaches relevant to the 5th technological order are identified, directions of the impact of digitalization on the organization of the managerial process at the 6th technological structure are identified. Based on the results of the study, a system of recommendations has been developed for solving identified management problems based on the Economic Cross model. It is found that the relevance of the economic cross method as a tool for managing a high-tech organization in Russian economic realities will grow as the market is saturated with heterogeneous domestic innovative proposals, the formation of electronic profiles of innovative organizations and the development of an import-substituting model of the economy