SYNTACTIC ASPECT IN THE EXPRESSIVE POTENTIAL OF ADVERTISING TEXTS IN GERMAN MAGAZINES

The article is devoted to the characteristic features of syntactic means in German advertising. The basic syntactic techniques of advertising that create special stylistic effects due to expressivity are considered.

Авторы
Galkina E. 1
Журнал
International Independent Scientific Journal​
Издательство
Jagiellonian University
Номер выпуска
9-1
Язык
Английский
Страницы
42-43
Статус
Опубликовано
Год
2019
Организации
  • 1 Peoples' Friendship University of Russia
Ключевые слова
advertisement; syntactic means; language means of the advertising text; advertising syntax
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