Verbalization of the concepts «qonyr» and «sary» in Kazakh language

Recently there has been a great interest to color designation. The researchers deal with emotionalpsychological, ethno-linguistic aspects of color, color designation.In the national consciousness of the Kazakhs a significant place is given to the symbolism of color. The system of color designations and color symbols is one of the basic codes in the traditional world view of any ethnos. The development of colors is closely related to the very perception of the world. The purpose of the article is to study the specifics of the national worldview on the example of the concepts of «brown» and «yellow» with the study of the information accumulated in them. Exploring the color naming mainly denotative meaning,it is impossible to display the richness of their semantic and stylistic hue. Therefore, speaking about color as a concept, we take into account not only its basic meaning, but the whole system of additional connotations, concepts, associations, variations, which form a kind of semantic field that displays the entire palette of hues of one color, in fact, is a concept of a color.By means of associative experiment specific features of the structure of these color concepts are revealed. Each language is characterized by a different number of color concepts. The authors conclude that the concept of «color» is a component of the language picture of the world, which presents the distinctive national-specific features of the mentality of a certain ethnic group.