STUDY OF MAIN LINGUISTIC MEANS TO ACHIEVE COHERENCE AND MANIFEST INTONATION IN POPULAR ECONOMIC DISCOURSE

The article explores linguistic means of cohesion and coherence, as well as means of intonation manifestation in popular economic discourse in terms of their functional and pragmatic importance. It also provides main approaches to the concepts of discourse and intonation manifestation both in oral and written discourse in modern linguistics.With economy being one of the essential areas of society and with the processes of economic globalization, the language of economy becomes one of the most explored in present-day linguistics. Particular attention should be given to the discourse functioning in mass media as being the most influential phenomenon in society.The article presents an analysis of linguistic means of coherence and intonation manifestation in popular economic discourse on the material of The Economist magazine articles. The total volume of the material under study amounts to 150 pages from resent issues of the magazine. Descriptive, comparative, syntactic and discourse analysis were applied in the study.Our research has shown that linguistic means of coherence in the analyzed material include various units from three fundamental language levels - grammatical, lexical, and stylistic.Among the grammatical means of cohesion, the most relevant proved to be the usage of predicative constructions, inversion, aspectual and temporal system of verbs, parentheses, and parallel constructions.Lexical and semantic means included lexical repetition, the usage of synonyms and antonyms, genus-species relations, words of the same semantic field, and deictic words.The most relevant and commonly used stylistic device proved to be a rhetorical question.Analysis of speech allusions, precedent statements found in economic discourse showed their effectiveness in intonation manifestation that helps much profounder understanding of the main idea implied in a piece of discourse.In conclusion we'd like to point put that the results of our study can have practical application both for those who create economic discourse and for those who wants to get the most understanding of it.