РОЖДЕНИЕ ПРАВИЛ, ИЛИ "С ЧЕГО НАЧИНАЕТСЯ ОБЩЕСТВО?" (НОРМАТИВНЫЕ АТРИБУТЫ СОЦИАЛЬНОГО И ОППОЗИЦИЯ "СУБЪЕКТ - СТРУКТУРА")

THE BIRTH OF RULES OR "WHERE THE SOCIAL REALITY BEGINS?" (NORMATIVE ATTRIBUTES OF SOCIAL LIFE AND THE OPPOSITION "AGENCY - STRUCTURE")

Sociological theory at any stage of development requires permanent reflection and comprehension of its own conceptual grounds including the terminological axiomatics, which incorporates both the antinomy of “subject (action, agency) and structure” and concepts of order, norms and rules, standards, cultural patterns and values, institutions, social control, power and coercion, conformism, deviation, etc. Conceptual descriptions of the opposition “agency - structure”, the problems of social order and mechanisms of normative and institutional “morphogenesis” traditionally act as one of the main “paradigmatic” axes for the development of sociological theory, and their critical analysis and comparison clarify the general methodological basis of social knowledge as a whole and highlight the fundamental demarcation lines between different schools and branches of sociological thought.Also, in the chapter attempts are made to provide a preliminary reconstruction and revision of the general argumentation used in socialtheory to explain how normative orders emerge from the internal logic of social interaction that takes place at different levels including everyday life. The chapter aims to assist in producing a clear and prominent vision of the issues of the dualism of agency - structure in social relations and of their normative, “rule-oriented” nature.