Понятия «менталитет», «ментальность» находятся в стадии активного изучения, представляя динамический процесс познания их природы. В статье приводятся результаты исследования специфики проявления черт русского характера в разных лингвокультурных ареалах (в частности, в России и Казахстане).
The article is devoted to associative comparative studies which form the basis of associative dictionaries reflecting the language consciousness of an ethnos and containing unique information about the mentality and cultural peculiarity of the world perception by representatives of different ethnic groups. The structuring of a certain high-frequency center based on direct and inverse associative dictionaries is the current core of the associative network which is conventionally called the «core of language consciousness». The list of units (from 10 to 100) which are different in the degree of intensity of «attraction» to the high-frequency center reflects the hierarchy of mentally marked cultural concepts in the system of value preferences of an ethnos. The article compares the conceptual center in the core of the language consciousness of representatives of different ethnic groups, in particular, it presents elements of the transformation of the basic values of Russians and Kazakhs in the dynamics of social changes in the Soviet, post-socialist and modern periods.