К ВОПРОСУ ФОРМИРОВАНИЯ ИМИДЖА РОССИИ В СРЕДСТВАХ МАССОВОЙ ИНФОРМАЦИИ ПРИДНЕСТРОВЬЯ

В статье рассматриваются особенности формирования имиджа России в средствах массовой информации Приднестровской Молдавской Республики. Автор в исследовании акцентирует внимание на гуманистической природе имиджа, на возможности определения имиджа своему прототипу. Сегодня в Приднестровье все сферы деятельности государства, так или иначе, связаны с Российской Федерацией. Образование, законодательство (схожее с российским), единые культурные и исторические ценности - все это нашло свое отражение в материалах приднестровских журналистов. В этой связи СМИ Приднестровья к российской тематике обращаются достаточно часто. Авторы в своих публикациях исходят из близости народов Приднестровья и России, указывая на их общий путь развития, культурное единство и тесную духовную связь. Российскую Федерацию в Приднестровье считают своей родиной. Приднестровские жители по праву рассматривают Россию как правопреемницу СССР, великой страны.

ON THE ISSUE OF FORMING THE IMAGE OF RUSSIA IN THE MASS MEDIA OF TRANSNISTRIA

The article is dedicated to the study of the significant factors involved in the formation of Russian image in the mass media of Transnistria. Currently Russia remains very concerned to make its self-presentation on the world scene congruent with the latest changes. Especially important issues in this area include the relations with the post-Soviet countries, which are its strategically valuable partners. Transnistria is an unrecognized state on the border of Moldova and Ukraine, which is a home for the citizens of Russian Federation - compatriots. Nowadays there is almost no sphere of state activity that wouldn't involve Russia. This includes education oriented on Russian standards, similar legislation patterns and many other consistent cultural and historical values. This explains the frequency with which the mass media of Transnistria addresses Russia-related topics on their publications. In the course of the analysis of media content regarding Russia, it is established that the mass media of Transnistria remains quite single-sided while speaking about the image of Russia. They shift focus to positive characteristics of its actions and conditions. On the whole the mass media of Transnistria offers a generally tolerant position towards modern Russia. In the conscience of authors working on newspaper articles people of Transnistria are tightly intertwined with the image of Russia and Russian people as a whole. Modern publications make a prominent accent on the consolidating idea “We are with Russia, we are together”. Target audience of the printed media is constantly facing the words, triggering the Russia-related associations, they perceive its scale and importance in the life of Transnistria. Russian Federation is considered a homeland not for self-interest, how it could be perceived by some western countries, but for soul and body, spirit and blood. The people of Transnistria rightfully consider Russia as a successor of the great country - USSR.