The title of the work refers to a well-known book of a prominent American linguist Dwight L.M. Bolinger (1907 - 1992), Professor of Romance Languages and Literature at Harvard University. His masterpiece Aspects of Language , published in 1968 (New York, Harcourt, Brace, and World) and later a "rewriting" of this appeared as Regarding Language in 1972; the second edition of Aspects dates back to 1975, and the third one - to 1981. Following the style, we'd like to trace main trends of language description and analyses as a whole entity - a semiotic system paying special attention to understanding language as the main communicative means within various spheres of human communication. The main aim is to reveal structural and systemic features, the interaction of language units and language signs, communicative resources of language in comparison with other communicative sign systems habitually and widely used by people nowadays.