ELEMENTS OF FOLK ART AS A BASIS OF THEIR OWN STYLE AND BRANDING IN BUSINESS ORGANIZATION

Clothes with elements of ethnic styles increasingly attract a circle of consumers. The development of models and the creation of new designs for such clothing are associated with a profound study of style and its characteristic features. A marketing analysis of the segment of consumers in the market for fashionable clothes gives a full understanding of the need for development of creative studies, knowledge of which will be used in the field of clothing production with a goal to form a company's own style and brand, reflect back on the promotion of its own name, and increase the sales of its products. Analysis of business in the segment of recognizable brands allows for the study of sales figures and the structure of profit generation within the business unit for the implementation of entrepreneurial activity while preserving a balance and a healthy climate in the integrated business space.