Ветеринария.
Автономная некоммерческая организация "Редакция журнала "Ветеринария".
2014.
С. 18-23
The present article contains a review of the current problems concerning the strategic analysis of the commercial organization's external environment. A processing algorithm for the external environment strategic analysis of the trade organization is proposed, taking into account the resource-competency approach to the matter. The article also includes a methodical recommendations for the execution of a such analysis.