АНАЛИЗ РЫНКОВ СБЫТА ПРОДУКЦИИ ФАРМАЦЕВТИЧЕСКИХ ПРОИЗВОДСВЕННЫХ ФИРМ (на примере Южного федерального округа)

Фармацевтические фабрики региона не обладают возможностями по проведению полномасштабного маркетингового исследования потенциальных рынков сбыта своей продукции как в силу ограниченных финансовых ресурсов, так и их географического удаления от производителя.

The analysis of drug manufacturers' pricelists at the South Federal District (SFD) showed that it is pharmaceutical plants that have similar product range, while other enterprises occupy certain market niches without intruding in the field of competitive struggle. For the successful promotion of their production, the SFD pharmaceutical plants should focus on their own geographical areas, the Urals and Siberia regions, as their potential target markets. A.V.BATUROV, associated professor, PhD in Pharmaceutical Sciences, Pyatigorsk Pharmaceutical Academy, L.V.MOSHKOVA, Professor, MD in Pharmaceutical Sciences, Chief of the Department Organization and Economics of Pharmacy, the Faculty of Medical Workers' Professional Development at the Russian University of Peoples' Friendship. Analysis of target markets for pharmaceuitcal manufacturinf companies.