HYPERBOLE IN ENGLISH AND RUSSIAN BUSINESS HEADLINES: A COMPARATIVE STUDY

The article is devoted to the current problem of hyperbole's application in business articles' headlines on the material of English-language and Russian-language press. The objective is to outline characteristics of tropes functioning outside the established literary norms, in particular. The linguo-semantic and comparative methods allow to consider the trope in the sphere of professional communication. The relevance of the research is connected to a growing interest in international agenda and the ability to influencing readers' minds. The scientific novelty coincides with the ability of a trope in worldwide business media discourse. Through a comparative study of English-speaking and Russian-speaking online newspapers, the authors highlight the importance of this stylistic device in business field. The authors arrive at conclusions that the core feature of hyperbole usage in business media discourse is claimed to be the attraction of readers' attention. Thereupon, each case of introducing this stylistic figure should be investigated as an individual linguistic component.