In the present paper, we consider improvement of the castin-place construction technology with the application of exposed (architectural) concrete, which allows implementing the boldest ideas of architects directly on a construction site, transforming cast reinforced concrete into the category of architectural front surface. We also consider the perspectives of the technology development in Russia and abroad. We show the examples of the exposed concrete designs implemented in the European countries. We give a description to the technology of exposed concrete; define the concepts of “exposed” and “self-cleaning” concrete. In addition, we consider the advantages of exposed concrete, the content, kinds, purpose and technical characteristics of architectural and selfcleaning concrete, as well as the factors influencing the result of concreting when using this technology.