LETIQUE: FROM SKIN CARE PRODUCTS TO A BILLION-DOLLAR COMPANY

Nowadays personal brands have become the best way to make fast money and such brands gain their popularity via social networks with proper PR campaigns and strategies. In this article the main idea is to show the best marketing ploys via Instagram (which is banned in Russia) on the example of young Russian brand, Letique. This brand is promoted via different social networks, and it has become a billion-ruble-company for 3 years. The novelty of this article lies in the fact that there are no people who could reveal the secret of the good marketing ploy and PR strategies of this new brand founded by a Russian mom of three, Lerchek, and her husband Artemchek.