PROMOTION STRATEGIES OF ‘WILDBERRIES' MARKET PLACE

Marketplace platforms currently occupy one of the main niches in the online shopping market. These trading platforms are not only one of the main determining factors of the development of international trade, but also a powerful driver for the support and development of small and medium-sized businesses. The study of the types and functions of promotion allows us to conclude that there is a relationship between the promotion strategy and the effectiveness of the market place platform. The fundamental method is the descriptive method, which includes the method of generalization, comparison, interpretation and generalization. As for the scope of the findings, they can be applied in marketing and economics.