This article is devoted to the study of the development of creative strategies of behavior of future engineers who study English for further effective professional performance. The study is experience of teachers who train engineers for additional qualification as a translator in the field of cross-cultural communication at the Department of foreign languages of RUDN engineering Academy.The study of creativity and effective performance in Russian and Western schools revealed differences in understanding of the concepts of creativity, competence and competency. The experimental analysis allowed us to identify the main creative competencies necessary for students to effectively perform translation activity in the field of cross-cultural communication. A complex of gamified situations has been developed to form creative strategies in performing translation activities in cross-cultural communication.The purpose of the study is to identify the features of gamification situations for the development of creative translator's strategies for future translation performance. To achieve this goal, the following methods were used: theoretical (analysis of psychological and pedagogical literature, synthesis, generalization, analysis, and applied (observation, questionnaires, tests, interactive games, gamification situations, diagnostics, experiment, methods of mathematical statistics).