This article is devoted to the analysis of cognitive distortion in the mass media as a method of forming a civic identity. Due to the increasing influence of mass media and information technologies, the growth of information impact, the problem of the formation of civil identity is becoming more and more significant, and the mass media is a tool for the formation of civil identity. The authors consider the method of cognitive distortion in the mass media as a method of forming a civic identity in modern media. Culture in the Russian and Chinese traditions reveals both universals and peculiarities. The authors analyze how the attitude to civil identity is transmitted in Russian and Chinese media discourses, which allows us to understand the difference in background knowledge and identify cognitive distortions in translation. The authors see differences in the ethno-pedagogic strategies of the state that ensure a positive attitude to civic identity in the Chinese digital space, which has parallels with the Soviet discourse. At the same time, the authors believe that the assimilation of Western models of admiration for their values has a negative impact on the formation of generational continuity and ethno-socio-cultural experience in the traditions of countries.