NEW REALITY OF INFLUENCE-MARKETING: HOW MICRO-INFLUENCERS WIN THE GAME

Today it is sophisticated for brands to promote their products using traditional advertising, therefore, they pay more attention to co-operation with influencers, especially with micro-influencers. The purpose of the article is to reveal the role of micro-influencers in promoting goods and services and increasing both brand awareness and brand loyalty. The article contains relevant statistics, as well as real examples and cases which prove that microinfluencers are an effective marketing tool for boosting business growth.