LANGUAGE AS A MEANS OF PROFESSIONAL CULTURE AND IDENTITY DIALOGUE (ON THE MATERIAL OF DYSPHEMISMS USED IN THE ENGLISH ECONOMIC PRESS)

The article considers the language specificity within the culture of professional communication: the comparative study of verbal and semantic level of professional and business communication allows not only to establish the role of universal and idioethnic in the structure of professional linguistic personality, but also to trace the relationship and the impact of extralinguistic and linguistic factors on the formation process of linguistic identity.The purpose of this study is to identify the most important verbal and semantic parameters of the structure of the linguistic personality and their importance in reflecting the relationship of language and identity in the texts of the English media on the material of modern economic discourse. General scientific methods (observation, description, comparative analysis, quantitative, system-classification analysis) and linguistic methods of analysis (contextual, functional-semantic, communicative- pragmatic, interpretative methods) were used in the work, this allowed to carry out a comprehensive study of the relationship of professional culture and identity on the selected material.