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2021.
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MARKETING COMMUNICATIONS AS A NEW FORM OF PRODUCT PROMOTION
This article is devoted to the analysis of the marketing communications phenomenon in the context of the development of a new science - marketing linguistics. The article provides approaches to the definition of marketing communications, as well as describes the main components of a developing direction.
Authors
Conference proceedings
Language
English
Pages
111-115
Status
Published
Year
2021
Organizations
- 1 Peoples' Friendship University of Russia (RUDN University)
Keywords
marketing linguistics; promotional text; marketing communications; communication tools
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