VERBAL EXPRESSION OF THE PRAGMATIC COMPONENT OF THE ENGLISH-LANGUAGE ADVERTISING TEXT

This work is devoted to the study of the verbal expression of the pragmatic component of the text of English-language advertising. The relevance of this research is due to the great significance of the impact of advertising on modern people, the interest of linguists in the phenomenon of advertising text, as well as the insufficient number of studies devoted to the pragmatic component of English-language advertising. The article considers the concept of "advertising text" in modern linguistics, describes its features in the linguistic aspect and the pragmatic component of the advertising text. The scientific novelty of the research consists in a complex and multi-level study of verbal means of expressing the pragmatic component of English-language advertising texts and compiling a classification of these means based on the frequency of their use in advertising. As a result of the research, the features of the advertising text from the point of view of linguistics were considered and the pragmatic component of the advertising text was characterized.