CROSS-CULTURAL COMMUNICATION IN THE MASTERY OF FOREIGN WRITTEN LANGUAGE: INDIVIDUAL AND COLLECTIVE IDENTIFICATION

Modern research and teaching of writing should be taken into account due to its important role in the process of cross-cultural communication. Cross-cultural communication in writing involves individual and collective identification with the phenomena of culture and cultural attitudes in the written texts of different styles and genres. Under the cross-cultural communication we understand the interaction of at least two communication partners belonging to different cultural societies. In a written communication channel the circle of communicants is unlimited. Therefore, in the process of production the rules of communication and behavior are being rendered through the interaction of different national consciousness. In order to study the mechanisms of the references' implementation of linguistic phenomena to the concepts of culture, there should be conducted a discursive analysis of written texts of certain styles and genres. Besides, it should be provided with criteria for cultural conditioning of language use, as well as socio-cultural settings of texts based on the ratio of the universal and nationally-specific languages. Among the parameters of international cooperation of communicants and the style-forming role, along with their individual, social and activity-related characteristics, are also - according to the modern theory of the style - functional-communicative area in which the relevant text is produced and perceived, the kind of attitude of the subject of speech to the communication partner, and relationship to the means of expression - the language. The number and the content of highlighted parameters are not the same in different authors' texts and in different cultures. Awareness of culture, its reinterpretation is fixed by the knowledge of modern realities, by the correct verbal behavior and possession of cultural contexts of their written implementation. Language system includes the part of speech units, which reflect the facts of national culture. From to methodical perspective, the revealed features allow to develop the students' ability of cultural and linguistic introspection, to teach the culture of writing. The research of cultural identity of essays gives us the opportunity to consider the ratio of the values of linguistic units with the concepts of universal and national cultures.