Philosophical-Anthropological Meanings of Postmodernism: "Mediatizing" Human

The author considers philosophical-anthropological images of a human of late modernism and postmodernism in the context of socio-cultural and technological changes of these periods. The authors analyzes principles of media information influence on a postmodern individual; social, personal and anthropological consequences of said influence are marked. Particular attention is paid to the allocation of the information society features, social media,. second. (A. Giddens) - media - reality, in which a person is included by the information producers and transmitters regardless of his own will and consciousness. The author addresses the issue of obtaining objective knowledge in an endless consistent flow of information. The author analyses Jean Baudrillard's concept of a simulation of the world, Guy Debord's Society of the Spectacle, Zygmunt Bauman's modernism and postmodernism, Roland Barthes' concept of a mythological media world. The author stresses human rational and identification capabilities, who is found under the constant influence of the media.