EDULEARN16.8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES, Barcelona (Spain), 4th-6th of July, 2016: Proceedings.
IATED.
2016.
P. 8905-8909
TEACHING THE CORRECT USE OF ENGLISH BORROWINGS IN GERMAN
The objective of the present paper is to analyze one of the vivid trends in the professional discourse of advertising, namely English borrowings, the peculiarities of their usage in German and work out a number of rules to help students to use them correctly in written and oral speech. The research was carried out on the basis of specialised German online-magazines and forums in the spheres of marketing and advertising.
Authors
Banshchikova M. ,
Radyuk A. ,
Veldyaeva T. ,
Eranova N.
Conference proceedings
Publisher
IATED
Language
English
Pages
8910-8914
Status
Published
Year
2016
Keywords
Integration of borrowings; assimilation of English borrowings; professional discourse of advertising
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EDULEARN16.8TH INTERNATIONAL CONFERENCE ON EDUCATION AND NEW LEARNING TECHNOLOGIES, Barcelona (Spain), 4th-6th of July, 2016: Proceedings.
IATED.
2016.
P. 8989-8995