Knowledge Management as a Source of Innovation: A New Vision in the Context of Market Integration

This article supports the importance of knowledge management in innovation. It offers a new vision for its implementation in the integration process. The authors focus on using the neuroscience knowledge experience in subconscious mind stimulation, revealing the possibilities of its implementation in the innovation process. The article substantiates the importance of knowledge management in the innovation process and offers a new vision in the integration process. The experience of using neurobiology experience in the stimulation of the subconscious mind and the possibility of their use in the innovation process is taken as a basis. © 2021, Springer Nature Switzerland AG.