The study analyzes the language and cultural policy of the Middle East and Northern Africa countries within the framework of educational development and multiculturalism (the case of Jordan and Morocco), as well as the resulting priority directions of their language policy aimed at preserving Standard Arabic as a symbol of national identity. The object of the study is the language policy of the leading Arab countries exemplified by Jordan and Morocco. The main purpose of the study is to analyze the unique experience of the Arab states in this area. The research methods include the complex ethno-linguistic method, discourse analysis, the comparative method, the quantitative analysis method, case-study, the historical method and the linguo-didactic method. The research is based on the theoretical analysis and generalization of scientific literature, the study of information and analytical materials of periodicals and Internet websites, their scientific systematization, scientific description of the resulting data etc. The conclusions of the study are of great practical importance, as they show that the ongoing globalization process has become a catalyst for exacerbating the problem of preserving national identity, one of the core aspects of which is the issue of preserving and developing national languages.