Effect of group participative communication towards pekka economic empowerment

This study aims to analyze the effect of participatory communication groups on the economic empowerment of Female Household Heads or Perempuan Kepala Keluarga (Pekka). The study was conducted by the survey method and analyzed by Structural Equation Modeling (SEM). The respondents were 229 female household heads, consisting of 9 unmarrieds, married 150, and 70 widows in Batang City, Central Java, Indonesia. Participatory communication of Pekka groups in the study covered six dimensions, including ideas and thought, dialogue, the intensity of discussion, the flow of communication, ways of solving problems, and the role of leadership. The SEM results show a real influence between participatory communications of Pekka groups on Pekka's economic empowerment. The most significant indicator to explain the variables of participatory communication towards Pekka's economic empowerment is the flow of communication and indicators of how to solve problems. © 2020, Science and Engineering Research Support Society. All rights reserved.

Authors
Kuswanti A.1 , Saleh A.2 , Hubeis A.V.S.2 , Puspitawati H.2 , Muzykant V.L. 3 , Muqsith M.A. 3
Publisher
Science and Engineering Research Support Society
Number of issue
3
Language
English
Pages
238-249
Status
Published
Volume
29
Year
2020
Organizations
  • 1 Agricultural and Rural Development Communication Study Program IPB University, Bogor, Indonesia
  • 2 Faculty of Human Ecology IPB University, Bogor, Indonesia
  • 3 Faculty of Philology, Peoples' Friendship University of Russia (RUDN University, Moscow, Russian Federation
Keywords
Communication of group participatory; Economic empowerment; Pekka group; The female head of a family
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