The relevance of the issue under investigation is reasoned by the fact that in growing global competition and expansion context, on the one hand, and economic constraints related to geopolitical tensions, on the other hand, a key factor in the enterprises competitiveness and priority positions achievement in the world market will be their transition to innovative production technologies and business. Topical and promising one in this case is to achieve competitive excellence, increase business efficiency through the innovations' projecting and commercialization. The paper purpose is to investigate the efficiency and specificity level of the ongoing innovation processes in the real sector of the economy as innovative transformations key segment and the basis for increasing the territory competitiveness. The leading method to the problem study is the method of systemic economic analysis, which allows revealing the essence, regularities, trends of the processes occurring at all levels of innovative transformations. To assess the innovative activity concentration and enterprises' innovative development nature, it is proposed to use analysis methods based on the cost efficiency evaluation, depending on the effect magnitude achieved as a result of innovations practical use, enabling to diagnose competitive and non-competitive producing groups, to determine the resource and innovation potential with strategy development further construction. The research materials can be used in innovative transformations management in organizations of the real sector of the economy, economic regional systems formation, the territories competitiveness management and innovative development's strategies construction. © 2017, Authors.